Our services.

Whether you are looking for market research solutions, strategy planning or consulting, we can help. We work for global organisations in the food, drinks and leisure industries

We are a full service agency offering consultancy, integrated or pure qual and quant market research, marketing and strategy planning

We relish addressing tough challenges, working with clients to create positive behaviour change internally, and with customers / end-consumers

Scroll down to see more details of what we love to do.

At YellowBrick. we love...

Getting close to consumers and customers

Co-creation, concept development and evaluation

We believe in taking the research to the people, not the other way round

'In situ' is always a win, whether that's in a pub, restaurant, airport, sports venue or their homes!

Where that's not possible, we find inventive ways to get consumers 'in the mood' with considered questions, tasks and access points

Co-creation, concept development and evaluation

How do you get the best results for concepts and comm's development?

Talk, debate, challenge and build

We love bringing together businesses and consumers/customers to explore core needs and motivations

This allows us to help you craft concepts and comm's which work hard and speak directly to users

Growth strategies and brand stretch

Co-creation, concept development and evaluation

Getting our nerd on with data mining and meta-analysis

Segmentations, NPD and route to market can all feature when thinking about brand growth

The key question is "what does growth look like for the business?" Is it a set sales figure? Penetration percentage? Launching in new markets?

Whatever the challenge, we create a bespoke programme to ensure you have a future-proofed offer

Getting our nerd on with data mining and meta-analysis

Joining the dots between trade, retailers and consumers

Getting our nerd on with data mining and meta-analysis

One thing we're good at is synthesising information to unearth genuinely useful insights and strategic inspiration. Sometimes research is not the answer!

Businesses quite often have a wealth of knowledge at their finger tips but need a hand separating the wheat from the chaff

That's where we come in. Helping you determine what's useful, what's 'nice to know' and identify gaps which need further exploration

Finding inventive ways to promote marketing excellence

Joining the dots between trade, retailers and consumers

Engaging key stakeholders and aligning business goals come with the territory

Sometimes there's a need to push further; reviewing and developing internal structures and approaches

We work with companies to explore how they can best adapt and apply marketing excellence frameworks; what that might mean for L&D, implementation plans and ultimate change management

Joining the dots between trade, retailers and consumers

Marketing in the food and drinks industries is complex and dynamic

Understanding the relationship between brand owner, retailers (on and off trade) and distributors is key

That might mean interviewing bar tenders in Moscow, industry experts from major supermarkets, or talking to Joe Bloggs in Barnet about why he loves sandwiches

We have extensive experience weaving together trade, consumer and customer perspectives to create a truly holistic plan of action